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Interpreting - Translation

Talking about Prices...

Price = the amount of money needed to purchase something.

Listen to low-priced - cheap, inexpensive
Listen to charge for something - demand payment for something
Listen to sell at a loss sell below cost
Listen to loss leader - retail merchandise that is advertised and sold at a price representing a loss of profit for the retailer, but is used to draw customers into the store in the hope that they will make additional purchases
Listen to recommended retail price or RRP - price the manufacturer recommends that the retailer sell it for. This helps to standardize prices among locations. While some stores always sell at below the suggested retail price, others do so only when the items are on sale or clearance.
Listen to price war - a situation in which two or more companies each try to increase their own share of the market by lowering prices
Listen to price tag - a piece of paper with a price on which is fixed to a product, or the amount that something costs
Listen to price-conscious - aware of how much things cost and avoiding buying expensive things
Listen to cost price - the price that it cost to make an item, without a profit being added
Listen to half-price - costing half the usual price
Listen to market price - a price which is likely to be paid for something
Listen to price control - restriction on maximum prices that is established and maintained by the government
Listen to price freeze - fixing of prices at a particular level

Expressions containing the word `price`:

Listen to pay the price - to experience the bad result of something you have done
Listen to pay the ultimate price - to die because of something you have done, especially something you do for moral reasons
Listen to at any price - when you are willing to do anything in order to get something
Listen to price yourself out of the market when a company charges so much for a product or service that no one wants to buy it
Listen to price on one's head - a reward for capturing or killing someone, usually someone guilty of a crime
Listen to cheap at twice the price - very inexpensive, a good value for money

Now we put new vocabulary into context, so you can see how you might use these terms yourself. The expressions are in boldface in the text.

Listen to Will we get charged for this service?
Listen to John wanted to find out the truth at any price.
Listen to He was a serial killer, and they put a price on his head.
Listen to Price is what you pay. Value is what you get.
Listen to Sites such as eBay, are appealing to price-conscious shoppers and avid bargain-hunters looking for new and used deals on books, music and video.
Listen to Using loss leaders as a marketing tool can help gain new customers and increase return visits. People like a bargain and will likely come back to the shop.
Listen to If you price yourself out of the market, you charge such a high price for your goods or services that nobody buys them.


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